A month after an e-mail sent out by Denton County Republicans created a battle cry for Hispanic Democrats in Texas, Republican Land Commissioner candidate George P. Bush is calling on his fellow Republicans to reject ignorant statements and stereotypes of the Latino community.

"Speaking of Wendy Davis, I personally am concerned about the 'super women' ticket of Abortion Barbie with Hispanic Sen. Leticia Van De Putte as her running mate," the controversial e-mail read. "We have our work cut out for us to dispute the Dems' false accusations of a Republican 'war on women.' GOP ladies, it's up to us to speak out and speak up for the Republican Party and what its pro-life, pro-family, pro-jobs practices mean to women and their families!"

Besides being the nephew and grandson of U.S. presidents, Bush is also the son of a Mexican immigrant.

"If we're going to be successful and be considered credible in the Hispanic community, we've got to denounce some of the ignorant statements that are made about Hispanics and the contributions we make, whether it's to the military, our nation's economy or to the history of Texas," Bush told The Texas Tribune. "I just think that it's disappointing that people resort to those types of tactics."

And Bush is not alone when it comes to being perturbed by some of the sentiments that are boiling to the surface of GOP conversations as of late.

"I have made the Kool-Aid for many years for other Hispanics to come into the party - I made the Kool-Aid and people drank it," said Massey Villarreal, a former chairman of the U.S. Hispanic Chamber of Commerce, to the Houston Chronicle. "And I refuse to make that kind of Kool-Aid anymore. Not for this party. Not for these leaders."

Villarreal was responding to a debate between the four Republican candidates for Texas Lt. Governor. All four are touting how strong they will be on border security. Land Commissioner Jerry Patterson still supports the "Texas Solution" that called for a guest worker program. On the opposite end of the very narrow spectrum Texas Sen. Dan Patrick rails against giving in-state tuition and ties immigrants to criminal activities.