Updated 06:24 PM EST, Tue, Nov 24, 2020

Netflix Extends Video Licensing for DreamWorks Animation

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Netflix is kicking off the new year with more series and movies from DreamWorks Animation, as part of the contract extension between the two companies.

The expanded agreement, as reported by The New York Times, was announced on Tuesday, and will allow Netflix to showcase new series from the studio, including the fantasy film created by acclaimed movie director Guillermo del Toro called "Trollhunters." The series, according to the official Netflix blog, is said to center around "two best friends who make a startling discovery beneath their hometown."

Other series include "The Adventures of Puss in Boots," "Dinotrux," and "Dragons: Race to the Edge."

It is said that the online streaming company has secured the rights of DreamWorks programming everywhere except China. This deal will likely give Netflix more appeal to children, a target market that has played a significant role in the expansion of the service to 69 million subscribers in the past three years.

Also included in the terms of the new agreement are a number of new original series to be developed and produced by DreamWorks Animation for Netflix, based on recent and upcoming films from the studio, as well as on other classic IP.

Vice President of Original Series Cindy Holland said, "DreamWorks Animation is synonymous with great storytelling that families around the world enjoy. It's with great pleasure that we expand on an already successful relationship with DreamWorks Animation to bring more premium kids and family television to Netflix members globally."

DreamWorks Animation President Ann Daly shared, "This agreement adds to the incredible foundation we've built together with Netflix over a number of years across both film and television. We are proud to work closely with Netflix to continue delivering high-quality programming to audiences around the world."

Netflix already has a section dedicated for kids which features original shows as well as TV shows and movies from other partners, however, their association with the animation studio, which The Hollywood Reporter said started in 2013, was their biggest-ever deal at the time for original first-run content. The partnership that will continue in 2016 will total the studio's series production commitments to more than 1,600 episodes across linear and SVOD platforms, making for a wider choice of content for children.

This new deal between Netflix and DreamWorks is yet another step from the streaming service to get ahead of their rivals Amazon.com and Hulu. As The New York Times noted, the success of Netflix has emboldened the other companies to spend more on their videos, and has opened battles for digital programming rights, something that we may see more of in the upcoming years.

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