Updated 12:36 AM EDT, Tue, Oct 26, 2021

Google & Twitter Join Forces to Offer 'Instant Articles'! Here's How It's Different

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Google and Twitter are teaming up to offer "instant articles" to people who go on the Internet using their mobile phones.

According to Recode, the plan is expected to be launched in fall 2015 and is aimed to make it easier for publishers to hand out information on mobile devices. The "instant articles" idea is also being utilized on Facebook, Snapchat, and Apple.

In the plan, Twitter and Google users who click on a link in their smartphones will be able to pull up articles on their screens almost in an instant, instead of waiting for a webpage to load for five to ten seconds, Recode wrote. Google and Twitter's partnership differs from the others because it uses publishing tools as an open source project, with the hopes of attracting a number of technology companies to adopt it.

Another thing that sets apart Google/Twitter's plan from other mobile publishing projects is it would not be hosting publishers' content. As an alternative, the plan is "show readers cached Web pages - a 'snapshot of [a] webpage,' in Google's words - from publishers' sites," the news outlet wrote.

The New York Times representative Eileen Murphy told Recode via email that the publication is working with Google as both "a publishing and a technology provider." A report from The New York Times also recently reported that British newspaper The Guardian is working with Google and Twitter as well to deliver an open source "instant articles" project.

According to the news outlet, the project is "still in its early stages" and "many details are still in flux," but it is expected to be announce with initial test partners in the next four to six weeks.

The plan is Google's strategy to boost its influence with publishers and to discover more ways to raise traffic to high-quality publisher content. Twitter, a website which depends on news stories around the world for its traffic, aims to use the project as a way to make users stay longer on the platform. The new plan would also "more prominently display tweets embedded on Web pages," the news outlet added.

People who are privy to the project revealed that publishers may have to adjust and alter their Web coding and make it accessible to be copied or cached, so that "it could be quickly loaded on Web browsers, Twitter or other services, even those that don't participate," The New York Times wrote. However, articles would still appear and behave like other Web content, which includes banner ads, photos, and links to other stories.

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