Updated 03:43 AM EST, Tue, Jan 21, 2020

Gina Rodriguez in Hot Water for Allegedly Using Her Latino Heritage as a 'Marketing Tool'

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Gina Rodriguez is known for standing up to social media bullies. Last week, the "Jane the Virgin" star once again defended herself against a Twitter user who accused her of using her Latino heritage to promote herself.

On Sept. 29, a user named Sergio Garces wrote on the social media site: "trying to understand how a person 'proud' of her Hispanic Heritage like @HereIsGina can't even speak spanish... #latinIssuesinUS #lame."

Rodriguez, 31, replied, "You know what's lame is you are wrong. I can maybe not as good as you. But why discriminate against ur ppl? Hater."

His reply to the actress: "i don't want to discriminate at all! but it seems from here (spain) that some of you use the 'latino' heritage as marketing..."

The TV star then said that she doesn't advertise her heritage "to get ahead," adding "if that marketing tool worked" the Latino community would be represented more. The exchange was ended by Garces, who tweeted that he didn't mean to be rude and that he hopes that the Latino community "will be represented as they deserve (in the US)."

Rodriguez continued tweeting, saying that the "serious discrimination" within their community "weakens" and "sadly separates" them." "Girl you are as Mexican and Latina as you want to be. You define who you are, not someone's silly alienating opinion," she added.

Back in August, Rodriguez also stood up to haters on Instagram when people criticized her People en Español cover and the way she spoke Spanish. She told Fox News Latino that she can handle the hatred thrown her way, but it doesn't mean that she's not hurt by all of it. And she would not stay mum and ignore the cyberbullies.

"It's not a tool that anyone can use to cause pain," said Rodriguez, as quoted by the news outlet. "It drives me crazy that people would decide to be hateful on social media. I am held accountable all the time for what I say, why shouldn't everyone else?"

Rodriguez, who has Puerto Rican parents, also revealed how baffled she was that a lot of the negativity came from other Latinos.

"There was an interesting conversation that . . . was deeper rooted than just what I look like," she further told Fox News Latino. "It was an interracial Latino racism that was eye opening."

Gina Rodriguez Enters Lingerie Business

Rodriguez recently partnered with Catalina Girald lingerie start-up Naja (pronounced as "na-ya"), WWD reported.

Naja sells collections with various themes, as well as a line of basics and swimwear, WWD wrote. The intimate apparel business also operates under the Underwear for Hope program, which trains and employs women in need.

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