Snickers is taking a page from Coca-Cola by rolling out 20 new designs for its packaging for its new "You're not you when you are hungry" campaign. Each wrapper features a different "symptom" for hunger.

According to Entertainment Online, the Mars-owned candy bar brand has just unveiled its latest gimmick in their "You're Not You When You Are Hungry" campaign by focusing on people who aren't quite like themselves when they are hungry. Goofball, Feisty, Confused, Drama Mama, Cranky and Irritable are among the 20 different labels that will be appearing on the candy bar packaging, much like the Coke cans and bottles that feature people's names or similar nicknames.

Snickers also encouraged its consumers to share photos of themselves on their social media accounts by using the hashtag #EatASnickers. Doing so will lead them to a meme generator called Snickersmeme.com where consumers can post images of themselves related to their hunger symptom.

In a report with The Wall Street Journal, the Mars-owned candy bar is also featuring a YouTube video that shows a call center agent taking calls from people requesting a Snickers bar for their hungry loved ones. The call center operator would then suggest which candy bar would be appropriate for that person after knowing of their "symptoms". The candy bar would be delivered to the hungry party by way of a bike messenger.

The Mars-owned candy bar brand also added that they will be additionally rolling out additional elements to their campaign period during the month, which would include print media on an app called Blippar which allows users to take pictures of objects and have them supplemented with digital content.

"We're always looking for new ways to engage our fans, who know and love our campaign," said Allison Miazga-Bedrick, who is the director of the Snickers brand. "We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call out friends and family on who they become when they're hungry, too."

The Snickers brand is eager to let its fans, both old and new know of their new packaging by changing their cover photos in both their Twitter and Facebook official pages. They have even actively encouraged fans to name their hunger symptoms as their comments to their post. The Mars-owned brand is one of the many companies taking a cue from the success of the Coke can marketing strategy.