Updated 04:39 AM EST, Mon, Jan 25, 2021

'Fifty Shades of Grey'-Inspired Domino's Ad Real But Rejected! Find Out Why

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Inspired by the craze surrounding "Fifty Shades of Grey," an ad agency apparently created a bondage-inspired ad for Domino's Sriracha pizza in Israel, which has now leaked online, New York Daily News reported.

The kinky BDSM ad was for its "super spice, super tasty" Sriracha pizza and it features a disturbing image of a human tongue dressed in leather lingerie, gagged with a ball, bound with chains and surrounded by whips and a bat with spikes.

The print ad running near the bottom reads, "You're going to suffer and enjoy every moment."

The ad is now making waves online, but not the good kind.

While many assumed the ad was fake, it was discovered by the team from PEOPLE that it was in fact real.

Tim McIntyre, a spokesman for the company, told PEOPLE, "It's real. The ad was created and pitched by an agency to the independent franchise in Israel."

But, it was never printed because it was never meant to be released.

McIntyre explained, "It never 'officially' appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate. In a word, it was stupid." But since it leaked online, people have started to assume that it was shown in Israel.

He even admitted that he thought it was a joke when he was first shown the ad. He said, as quoted by PEOPLE, "I'm still shaking my head."

Domino's also reached out to Mediaite via Twitter to confirm the news. They tweeted, "This was created with unauthorized use of our branding. The people responsible are being dealt with."

The team from Mediaite also found out that the original ad was found on the site Ads of the World, which is a property of Mediabistro that showcases ad campaigns from different agencies all over the world.

The ad site named the advertising agency responsible as McCann Israel, Tel Aviv, Israel, and Mediaite confirmed that the pitch was by McCann Erickson Tel Aviv to the independent Israel franchise.

While some might be relieved to hear that Domino's decided not to showcase the ad, some might still cry foul over the poster being made in the first place. Domino's might end up getting caught in the mess even though the company technically has no official tie-in with the franchise.

Also, the "Fifty Shades of Grey" film is set to come out this year and who knows if this will result in any ramifications or negative press on the film or not.

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