Updated 07:22 PM EST, Mon, Mar 08, 2021

Pharrell Partners Up With Adidas for Summer Collection

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Pharrell Williams made headlines with his giant Vivienne Westwood hat at the Grammys, and then again with his shorts suit at the Oscars.

He's a bonafide fashionisto, and has been seen wearing many Adidas pieces, which sparked rumors that he was a new collaborator of the athletic brand, and it turned out to be true. Today Pharrell Williams announced that he is Adidas' next collaborator, according to Women's Wear Daily.

The collection will be out in the summer.

"[It's] an amazing opportunity to work with creative people who understand where I'm coming from and respect my taste while having access to great technology and an amazing brand history," he told WWD.

He is further immersing himself in the world of fashion, as he already has a fragrance line with Comme des Garçons, sunglasses line with Moncler, a shirt collaboration with Uniqlo and he is also working with G-Star.

But he doesn't worry about working on so many different things at once.

"They all fall under different categories or businesses of mine so they are all different and don't really interfere with each other," he said. "I also have a different idea for each collaboration and I have a great team that can follow up. Uniqlo is something my friend Nigo brought to me and was a great fit for my 'I am Other' company. Comme des Garçons is a fragrance which we have actually been working on for two years. Moncler is also an ongoing relationship and G-Star is also a collaboration with Bionic Yarn which is awesome since we're making incredible denim and products while also helping the environment."

Bionic Yarn is his own textile company, and he will be using it to create the products for Adidas. He is also confident that most Adidas fans will find his collection appealing.

"It's my line so it comes from my heart and mind," he said. "I'm taking this very seriously. [It's for] basically everyone. [I'm] not doing this for any specific demographic; I hate being put in a category anyway."

And his approach to fashion is a bit different than Kanye West's. He recognizes he is not on the same level as other designers that Adidas works with. He sees himself as more of a student anyway.

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