Updated 11:51 AM EST, Wed, Jan 26, 2022

The Most Controversial Super Bowl Commercials of All Time [Videos]

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Even if you don't like football, almost everyone gets a kick out of the famous, high-profile ads that run each year during the Super Bowl.

This year companies will dish out around $4 million for each 30-second commercial at Super Bowl XLVIII, making the Super Bowl the most expensive advertising event across the globe, according to Forbes. Many companies will also shell out big bucks to feature celebrities in their ads in order to help distinguish and validate their brands. The goal is too grab the viewers attention and leave a lasting impression about their brand in their minds. However, sometimes that doesn't always work that smoothly.

Here’s a look at some of the most controversial Super Bowl ads, some of which were marked as too hot for TV.

Fox banned SodaStream’s sultry commercial featuring actress Scarlett Johansson from airing in this year's Super Bowl, declaring that the ad is too controversial because it mentions competitors Pepsi and Coca-Cola.

In the clip, Scarlett takes off a bathrobe and seductively drinks a glass of SodaStream. However, SodaStream CEO Daniel Birnbaum told USA Today that Fox declined to air this version of the commercial because of Johansson’s closing line: “Sorry, Coke and Pepsi.”

"What are they afraid of?” said Birnbaum. “Which advertiser in America doesn’t mention a competitor? This is the kind of stuff that happens in China. I’m disappointed as an American.”

Although this ad won’t be featured during the big game, the controversy has helped it garner lots of publicity and over 8 million views on YouTube.

Fox also decided to ban gun-maker Daniel Defense’s pro-gun commercial from airing during this year. It features a Marine veteran and his young wife and infant daughter.

“It’s been a long road getting here, and a lot has changed since I got back,” he says in the clip. “I am responsible for their protection, and no one has the right to tell me how to defend them.”

“So I’ve chosen the most effective tool for the job,” he ads.

Gun control advocates criticized the ad for being insensitive to the number of school and mall shootings that have occurred in recent years on across the country.

Last year, Go Daddy received a lot of backlash over their not-so-funny and sexist Super Bowl ad featuring super model Bar Rafeali. Not only was the ad criticized for objectifying women, but it also made fun of unattractive people. In the ad, spokesperson Danica Patrick explains that GoDaddy is both sexy and smart before Rafeali and nerdy guy named Walter make out, making sloppy wet noises that grossed people out.

Another commercial that sparked negative controversy in 2013 was Calvin Klein’s underwear ad featuring model Matthew Terry. The over-the-top ad focused on Terry’s chiseled body and man parts, which according to some critics was too racy for a family audience.

Even though Fred Astair died in 1987, Dirt Devil decided to resurrect the deceased star for their 1997 red vacuum cleaner Super Bowl ad. As a result, many people found the ad to be tasteless and morbid.

Want to get up-to-the-minute coverage on Super Bowl XLVIII this Sunday? Be sure to click here

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