Updated 04:45 AM EDT, Sat, Apr 20, 2024

Oculus Rift News: Game Prices Will Be Set By Developers, Says CEO of Virtual Reality Headset Company

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The Oculus Rift is one of the most exciting pieces of video game hardware to come along in recent years as it finally seems to be able to deliver a fully-realized virtual reality experience in the living room. With the Oculus Rift VR Headset still in the beta phase of development, many of the gadget's features, as well as the potential prices of its future games, remain mysteries. However, thanks to Oculus Rift CEO Brendan Iribe, we now have at least a vague idea of what kind of prices we can expect to see for Oculus Rift's games. The short answer: it's all up to the game developers. 

Iribe explained that, as a hardware manufacturer, Oculus Rift cannot set prices for games that use the VR headset, but he would not be surprised to see full $60 games being developed for use with the Oculus Rift headset.

"It's going to be up to the developers...There will be some who make casual, simpler experiences - maybe bite-sized. There are going to be Indie developers that make bigger experiences. And there are going to be bigger teams that make really big experiences... And some that we've seen early prototypes of...Well, we've seen some that, boy, would I pay a lot to get that experience in virtual reality," Iribe told GamesIndustry International

It will be interesting to see what sort of prices are set for Oculus Rift games when the technology becomes more widespread, and if developers raise prices for games that use virtual reality technology. Iribe believes that virtual reality gaming will change the video game landscape in a huge way, and developers that want to sell games at a high price with the technology had better ensure the experience justifies the price tag.

"VR is a fundamentally different experience...This is the next generation of computing in a very big way...This is something that's going to change so many things...They'd better deliver if they're going to charge more than $50 or $60 for a game," he said. 

Director of developer relations for Oculus, Aaron Davies, believes that charging premium prices for a game with the Oculus Rift would be a mistake, and believes it's more likely developers will use free to play or microtransaction game models on the VR headset.

"The whole concept of charging a premium is somewhat outdated...It's not to say it's going to be upfront. It could be this is going to be an experience you get dialed into. We'll see how it monetizes...If you create content or an experience that someone is passionate about, you're creating a lifestyle for them. And they'll pay for that," said Davies. 

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