Updated 07:49 AM EDT, Fri, Mar 29, 2024

Demi Lovato Release Her Own Makeup Collection Named 'Lovatics' [Price & Where to Buy]

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Days after it was announced that former Disney star Demi Lovato has been chosen as the first-ever global ambassador for NYC New York Color, the pop star once again proves that she is indeed an agent of self-confidence by launching an affordable makeup line with the brand.

The 23-year-old "Cool for the Summer" singer released the Lovatics by Demi collection, which should aid fans in rocking Lovato's bold look and at the same time, allow them to create one of their own. In a statement picked up by Latina.com, Lovato expressed her excitement in releasing her very own makeup line.

"I am so excited to share my first makeup line with NYC New York Color," the singer said. "The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality, the former "X Factor" judge added.

Lovato is a self-professed makeup expert because she herself wore and loved cosmetics back when she joined beauty pageants when she was a little girl. According to Pop Sugar, the singing superstar incorporated the shades of makeup she likes to wear during the day into her makeup line.

The Lovatics by Demi collection comes with four extraordinary, not to mention, easy on the pocket, products. The first one is a 12-shade neutral eye shadow palette, which Lovato admitted was "one of [her] personal favorites." This one is priced at only $4.99.

The singer said that it is "a must-have that allows you to create your own unique look with 12 versatile nude shades." The Gloss recommends users to complement the eye shadow with the Lovatics lip-and-cheek stains that comes in four colors (only for $3.99 each). This should allow fans to fully personalize their look as much as they want.

Lovato also made sure that the Lovatics by Demi collection has a kickass volume and length mascara to go by, and this one only costs $4.99. The fourth and final must-have in the assortment is the budget-friendly $1.99 eyebrow liner. With Lovato's eyebrows always on point, there's no reason not to pick this one up.

The complete Lovatics by Demi collection won't cost buyers more than $30, a great deal considering the versatility, comfort and rich shade options of the line. Explaining why there are only four products, Lovato said via Pop Sugar that "That's literally all I use because I like to think that beauty comes from within."

Purchase the Lovatics by Demi makeup collection from the official New York Color website. Target and Walmart also have it available.

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