Updated 05:26 PM EST, Thu, Dec 02, 2021

Easy Taxi Exits Asia to Focus on Operations in South America

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Mobile application Easy Taxi has bid goodbye to Asia in an effort to focus on the market demand in South America.

TechCrunch reported that the company has confirmed their Asia exit after leaving some markets in the same region last year. In December 2014, the mobile application pulled out from India and was then followed by other exits in Taiwan, Hong Kong and Singapore.

For the past months, it remained active in some Southeast Asian countries, despite strong rivals like Uber and GrabTaxi.

During its prime years, Easy Taxi was active in 420 cities in 20 Asian countries, and some parts of Africa and the Middle East.

In a transition last year, the company had to let go of its staff or relocated them to Asia, since rides using the application became scarce and hard to book.

In an earlier report, Digital News Asia noted that Easy Taxi also scaled down operations in its markets in Indonesia, Pakistan and Thailand.

The mobile application that connects passengers to taxi drivers for easy booking of rides claimed that it will now put all of its efforts in its Latin America market, where they operate in 16 countries.

"Easy Taxi is now focusing on Latin America -- a region with significantly higher GMV and more favorable regulatory environment," Easy Taxi global chief marketing officer Paul Malicki told TechCrunch.

He added that the company will utilize its dominance in the region and its potential to grow in an effort to reshape its industry.

According to TeleTrader, Easy Taxi was recently integrated into its Colombian competitor, Tappsi. Malicki claimed that the combined operations of the two companies have resulted in "eight million rides per month and half a million drivers."

Meanwhile, the Los Angeles Times has noted that ride-sharing applications are booming in Latin America, but the competition has also become stiff, especially with Uber and Easy Taxi dominating most of the markets.

It was also noted that a number of applications are also booming to compete with these two in providing alternatives to Latinos who rely on their smartphones for transportation.

In Lima, Peru, Easy Taxi was reported to make 50,000 trips per day, while Uber claimed that its driver base in the area is growing at a rate of 10 percent weekly.

Los Angeles Times said the same trend was observed in Sao Paulo, Brazil, and Santiago, Chile, since it offers drivers a great way to earn money.

Easy Taxi Santiago general manager Manuel Parraguez said that the number of trips in the capital has doubled to 10,000 in the past year.

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