Updated 09:48 PM EDT, Tue, Sep 21, 2021

Latino Emoji App Released by Zubi Advertising, Truly Captures Latinos Facial Expressions

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Zubi Advertising has released an emoji app inspired by six different Latin American countries.

So far, the Latino Emoji App has 267 emojis designed to represent the cultures of Argentina, Colombia, Cuba, Mexico, Puerto Rico, and Venezuela, Ad Age listed. Zubi is an independent agency based in Miami with about 124 employees of varying nationalities.

"We knew the Latino Emojis would be a hit because Latinos are arguably the most expressive individuals in the world-we wear our hearts, passion and excitement on our faces and in our cultural choices and preferences," said Michelle Zubizarreta, chief administrative officer at Zubi, as quoted by Ad Age.

Zubizarreta added that each Latino Emoji was made at Zubi by a designer from each country, the news outlet noted. The images depict the nations' culture, food, popular expressions, and the people. The ad agency is also planning to include Dominican Republic, El Salvador, and Uruguay in the emoji collection.

You can check out the full selection of the emojis here. The Latino Emojis can be downloaded free from iTunes or Google Play. The app comes with a custom keyboard that allows users to choose and paste the icons into text messages.

Rising Diverse Emojis

Earlier this month, Unilever's Dove launched a keyboard that celebrates women with naturally curly hair.

According to a separate report from Ad Age, the Dove Love Your Curls Emoji Keyboard was made because of the overwhelming number of straight-haired emojis out there and to help promote the Dove Quench products for women with naturally curly locks.

"When 73% of people in this country claim to use emojis every day, they're very quickly becoming the new currency of communications," said Unilever VP-Haircare Marketing Rob Candelino, as quoted by Ad Age. "We just thought that was wrong."

One in three women in the U.S. have naturally curly hair, but there is a lack of keyboard emojis that resemble themselves, the news outlet further reported. Dove has been addressing the social issue since it launched the Quench line in 2014. The beauty brand's research found that only 10 percent of women and around 40 percent of girls like their curly hair.

Candelino said that "having curls makes them feel anxious as young as 5-years-old" and the lack of curly-haired emojis make them feel "marginalized," Ad Age noted. He added, "We hope to help women see beauty as a source of confidence, not anxiety."

The curly-haired emoji keyboard was developed alongside Snaps and can be downloaded for free on iTunes and Google Play. The app has 27 curly hair designs with skin tone variations and hair color in 131 distinctions, including seven animated GIFs, Ad Age added.

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