Updated 09:00 PM EDT, Fri, Apr 19, 2024

Cristiano Ronaldo Dons Beard, Disguises for Monster's ROC Headphones Launch [Video]

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Cristiano Ronalds disguised in the streets of Madrid, Spain as a promotional stunt for his new branded headphones called ROC Live Life Loud from Beats by Dre designer Monster.

The Real Madrid forward donned a fake beard, put on sunglasses, and paraded around in padded sweats while showing off various tricks with a soccer ball, Billboard reported. At one point, Ronaldo asked for a girl's number and got turned down.

Eventually, some football fans noticed Ronaldo's skills and joined in with the fun, the news outlet added. A kid left the scene with a signed ball after the athlete removed his shaggy facial hair, and passersby flocked around him as his identity was revealed.

Watch the video of Ronaldo's stunt below, which was launched online on Aug. 3.

ROC is Ronaldo's partnership with Monster. "Everything in my life is about performance and quality. We launched ROC Live Life Loud to give my fans around the world direct access to high design and the best sound quality on the market," the soccer superstar said, as quoted by Engadget.

The headphone collection includes the wireless on-ear ROC Sport Freedom worth $250, wireless in-ear ROC Sport SuperSlim priced at $170, and the wired over-ear ROC Sport Black Platinum selling at $300, Engadget listed. All of these products have gold and glossy black aesthetics, as well as branding from ROC and Monster.

"Whether you are jet-setting across the globe like Ronaldo or enjoying downtime, now you can hear every nuance of the music with a one-of-a-kind style," Monster's promotional copy said, as quoted by Billboard.

Only the SuperSlim from the ROC collection is sweat-proof, which is perfect for those who spend lots of time in the gym, Engadget noted. The product can only be brought on eBay upon launch, but it will eventually roll out in other retail stores.

Cristiano Ronaldo Bares It All in New Underwear Ad

Earlier this month, Ronaldo posed shirtless in an ad campaign to celebrate the launch of his fourth CR7 collection, E! News reported.

To make the whole thing special, the Portuguese footballer chose to release the un-retouched version of the photos, the news outlet added. The snapshots featured Ronaldo, 30, posing in some of his favorite soccer positions while wearing underwear from the collection.

"The new campaign is all about body movement. The product features the lightest and most comfortable materials and has a great fit, no matter how your body moves, so we really wanted to bring this to life," he explained, as quoted by E! News. "The way the product looks is key, but how it fits is equally important."

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