Sports apparel brand, Nike, has acquired Cleveland Cavaliers, LeBron James, as a brand ambassador for life as the NBA star reportedly inked a lifetime contract with the company.
Former New York Knicks player Stephon Marbury slammed NBA legend Michael Jordan for his expensive line of footwear noting that the icon has been "robbing the hood."
Golden State Warriors star and NBA Finals 2015 MVP Stephen Curry will remain as the brand ambassador of sports apparel and accessories company Under Armour until 2024.
Along with its introduction of a great list of devices like a television and action camera, Chinese electronics company, Xiaomi, has launched a Smart Shoe in collaboration with sports brand Li-Ning.
Real Madrid has been already lording it over everyone else as they grab this year's top spot in Forbe's ranking of the world's most valuable soccer teams.
After he was stripped of his light heavyweight title, Jon Jones's Reebok endorsement contract was also terminated following his involvement in a hit-and-run incident which injured a pregnant woman on Sunday.
The Air Jordan XX9 "Playoff Pack" has arrived with its scheduled launch today, April 15.
Michael Jordan's net worth just hit the billion mark, placing him in the 29th Forbes list of billionaires.
Cristiano Ronaldo was forced by giant sportswear brand Nike to remove his new trainer collection from his CR7 line.
Boys and girls, mark Friday and Saturday if you want to get your hands on the Girls "30th Anniversary" Air Jordan 1 Retro High OG and Jordan Dub Zero "Laser."
Nike is king when it comes to shoes worn by NBA players, leading the list by leaps and bounds.
You might know Skylar Diggins, among other things, from the comic stunt Drake pulled at the 2014 ESPYS -- with the poem, "Can I Dig in," obviously to hit on her.
One of the safer colorways to cop, the Air Jordan 4 Retro "Tech Grey," also going by the name "Oreo," will begin reselling on Feb. 21, under the remastering movement of the Air Jordan brand.
Saturday may be a day of mayhem for Kobe X fans, as Nike is scheduled to release another color option, this time, favoring purple.
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