Sports Business SOS: NHL Turning to Reality Series Such HBO's "24/7" to Draw Casual Fans
Dec 06, 2013 12:31 PM EST
The National Hockey League (NHL) has teamed up with HBO, NBC, and Canada's CBC to produce a duo of series, "24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic" & "NHL Revealed: A Season Like No Other", to help market their sport, with the series focusing on "Winter Classic", the 2014 Stadium Series outdoor games, the NHL Heritage Classic in Vancouver, and culminating with the Sochi 2014 Winter Olympics.
