Updated 10:28 AM EDT, Fri, Mar 29, 2024

Apple May be Heading to Latin America

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Residents of Latin America may soon purchase their iPhones and other Apple products straight from the retail store, as the company is planning to expand in the group of territories.

According to MacRumors, Apple is now planning to expand its retail stores in Latin America, beginning with two stores in Mexico City.

A tipster of the same report provided a document that showed Apple's hiring in the Mexican capital for locals to be part of its company.

MacRumors' source claimed that the first store in Mexico City will be built in Centro Santa Fe, the biggest shopping mall in Latin America.

The second is believed to be located in a prominent shopping stop in the city, and will reportedly adopt the design of Apple in its stores in Dubai, Brussels and Cupertino.

It was noted in an RCR Wireless report that Apple will also have stores in Guadalajara and Monterey, Mexico.

These stores, as per MacRumors, are part of the 25 "global flagship" retail stores that the company is planning to establish, along with the renovation of some of its major retail shops in the United States.

AppleInsider also detailed that after the opening of stores in Mexico, other shops will open in other South American countries like Argentina, Peru and Chile. The report's source claimed that there are already two physical Apple Stores in Brazil -- Rio and Sao Paulo, which became the "testing ground" for devices to be introduced in the country.

It also noted that the entry in Mexico had been planned by Apple as early as 2007 when representatives reportedly negotiated a space lease in the Torre Mayor building.

Citing a June 2015 study on the venture of Apple in Latin America, RCR Wireless added that the smartphone market in the said region grows 25 percent every year, "with Apple doubling its stake of the market from 5 percent to more than a 10 percent stake."

In an aim to improve its retail market, Neowin said that Apple hired Burberry CEO Angela Ahrendts three years ago to be its Senior Vice President of Retail and Online Stores.

Apple CEO Tim Cook noted that Ahrendts was a great addition to the team since she shared the values and the focus on innovation of the company.

"She places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record," Cook earlier said.

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