Updated 05:02 AM EST, Mon, Jan 25, 2021

Eva Longoria Unveils 'The Firsts' Campaign Celebrating the Achievements of Latino Families

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Eva Longoria unveiled The Firsts Campaign celebrating the achievements of Latino families.

The 40-year-old actress' campaign "focuses on celebrating Latinos who were the first in their families to graduate from high school or college or open their own business," The Hollywood Reporter wrote. Longoria, together with co-founder Henry Muñoz III, ask Latinos to share their stories of being the first in their family on the Latino Victory website.

"I am inspired every day by our community as we constantly dare to dream big. I'm talking about those who become the first in their family to achieve milestones - whether they're the first to graduate from college, own a home, or vote on Election Day," said Longoria in a statement, as quoted by The Hollywood Reporter "The Firsts Campaign is about celebrating everyday victories in our community that are integral to the future of the nation."

Latino Victory is a non-partisan organization aimed to put up political power within the Hispanic community, the news outlet added. Longoria said that the group is placing the groundwork to elect the first Latina or Latino to the White House, as well as urging Latinos to share what "firsts" they'd like to witness, NBC News wrote.

"So far in this election cycle, we have seen an unbelievable amount of negativity about our community and a litany of hostile policies," said Latino Victory Project president Cristobal Alex, as quoted by The Hollywood Reporter "This campaign is designed to celebrate the considerable contributions that the people in our community make every day, and remind young people that their story matters. When we use our vote as our voice, candidates that reflect Latino values, which are American values, will win."

Watch the campaign video below.

Eva Longoria Gracing Dallas Women's Foundation

Longoria will be the keynote speaker for the Dallas Women's Foundation's 30th Annual Luncheon on Friday, Oct. 30. The luncheon recognizes the Foundation's three-decade work to progress positive social and economic change for women and girls in North Texas, NBC reported.

The Foundation is responsible for granting $29 million dollars to drive research, programming, collaboration, and improving the support for women and girls, NBC listed. Longoria founded The Eva Longoria Foundation, which helps Latinas to build a better future through entrepreneurship and education.

The "Desperate Housewives" star also founded Eva's Heroes, an organization devoted to improving the lives of people with special needs by providing a comprehensive setting consisting four principles: interact, grow, learn, and love. The Foundation holds monthly activities, as well as after school and summer enrichment programs.

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