Updated 04:22 AM EDT, Thu, Apr 27, 2017
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iPhone 6, iPad Air 2, Xbox One & PS4 Deals Set on Best Buy's 'Black Friday in July' Sale

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Apple iPhone 6/6 Plus Launch in Japan
A member of the press compares the new iPhone models at the launch of the new Apple iPhone 6 and iPhone 6 plus at the Apple Omotesando store on September 19, 2014 in Tokyo, Japan. On September 19, Apple's new products, iPhone 6 and iPhone 6 Plus, with iOS 8 featuring 4.7-inch and 5.5-inch displays, have become available in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK, and will be available in more than 20 additional countries beginning on September 26. (Photo : Photo by Chris McGrath/Getty Images)

The Christmas in July craze is getting crazier after Best Buy recently joined retailers slashing big amounts from the original prices of the items they sell.

According to Fox59, retailers joining the event will host a two-day Black Friday activity beginning Friday morning, with Best Buy even extending it with a Cyber Monday activity come July 27.

"Retailers are always looking for new and creative ways to promote themselves and to drive traffic to their stores, but to see something called Black Friday in July is certainly new for us this year. It's just the next stage in retailers efforts to increase sales," Indiana Retailers Association president Grant Monahan told Fox 59.

The event is set to happen a week after the Amazon Prime Day, Wal-Mart and Target had their sales.

Now, it's time for Best Buy. Below are the items the store is offering for its Black Friday sale as per BGR:

    16GB iPad Air 2 - $379.99 (Save $125)

    64GB iPad Air 2 - $474.99 (Save $125)

    128GB iPad Air 2 - $574.99 (Save $125)

    128GB iPad mini 3 - $449.99 (Save $125)

    15-inch Retina MacBook Pro - $1,749.99 (Save $250)

    128GB iPhone 6 - $199.99 on contract with Sprint (Save $200)

    128GB iPhone 6 - $299.99 on contract with Sprint (Save $200)

    Free Jawbone UP2 activity tracker with Sprint smartphone purchase

    $75 free Gift card with GoPro Hero4 camera

    Save $10 to $250 on portable Bluetooth speakers

    11.6-inch Asus Windows laptop - $149.99 (Save $50)

    15.6-inch Dell Inspiron 5000 Series laptop - $449.99 (Save $100)

    15.6-inch Toshiba Satellite laptop - $249.99 (Save $80)

    55-inch Sharp 1080p Smart HDTV - $899.99 (Save $100)

    46-inch Samsung 1080p HDTV - $399.99 (Save $200)

    40-inch Samsung 1080p Smart HDTV - $429 (Save $70)

    $50 free gift card Sith Xbox One Console

    Free PlayStation TV system ($79.99 value) with PlayStation 4 purchase

Other deals can be checked through their website.

The participation of Best Buy, according to Madame Noire, will give other retailers like Amazon a run for their money.

"This is a fight to the death for market share, these companies want at best to hold on to their market share but of course they want to grow it. They want to fend off the online competition, specifically Amazon. And Amazon wants to scale all these customers and more Prime members to sign up to pay them an ongoing fee all year," said financial contributor Melody Hobson in the Madame Noire report.

And with some having earlier Black Friday sales earlier than scheduled, many are thinking that the term and event itself may soon lose appeal to which Monahan agreed.

"I think that's a possibility over time as retailers begin to expand that holiday shopping season and start it sooner. I think it's going to maybe take some of the luster off of Black Friday, but still I think people look for that tradition of that start to the Christmas shopping season and it still means a lot to many customers and to retailers as well," added Monahan.

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