Updated 11:08 PM EST, Sun, Nov 29, 2020

Fifth Harmony Teams Up With Becky G for Health Campaign

  • +
  • -
  • Sign up to receive the lastest news from LATINONE
Close

Fifth Harmony has teamed up with Becky G and the Truth for a new anti-smoking campaign called "Finish It."

According to a report from Latina, the girls, along with the Truth, partnered up with dating app Tinder to tell the public that dating someone who smoke is a turnoff, and that smoking isn't something that young people should think is cool. The campaign is also accompanied with a catchy song titled "Left Swipe Dat" (and a music video as well) from Fifth Harmony and Becky G.

The girls also collaborated with social media stars King Bach, Grace Helbig, Harley Morenstein, Anna Akana, Jimmy Tatro, Alphacat, Terrence J, and Timothy DeLaGhetto on the anti-smoking song, Hollywood Life reports.

Fifth Harmony member Camilla Cabello said that "Left Swipe Dat" is "sort of a wordplay on the dating app and that really ties it into our generation," PEOPLE stated. Her bandmate Ally Brooke Hernandez added that the PSA aims to "decrease teen smoking," which is currently at an 8 percent rate in the U.S.

The campaign has a more personal significance for Becky G. According to the "Shower" singer, "The truth is, I've never smoked before but I've lost a lot of family members due to smoking and secondhand smoke. It might have been cool in the past, but it is not that attractive to me, personally," PEOPLE quoted.

Shooting the music video for the PSA proved to be fun for the artists. In a report from MTV, Cabello said that the video is "a fun way to do something positive."

"It's cool because there are a lot of artists and social influencers who are a part of it," Hernandez told MTV. "So our generation can identify with that as well as the language."

For more information about teen smoking, you can visit the Truth website.

New Music From 5H and Becky G

Fifth Harmony, composed of Cabello, Hernandez, Dinah Jane Hansen, Lauren Jauregui, and Normani Kordei Hamilton, recently released their newest single titled "Worth It." The group's upcoming debut album "Reflection" will come out on February 3 and will feature songs that are "less poppy, harder-edged hip-hop/R&B," Billboard reports.

"Bo$$," the first single from the album which tackles female empowerment, received positive feedback from the first lady Michelle Obama, the news outlet noted. The album also featured collaborations with Tyga, Ink Kid, and Meghan Trainor.

Becky G, meanwhile, is reportedly working on new music with Austin Mahone.

© 2015 Latin One. All rights reserved. Do not reproduce without permission.
  • Sign up to receive the lastest news from LATINONE

Curiosidades

Real Time Analytics