Updated 09:24 PM EST, Fri, Dec 04, 2020

Jeremy Lin Shoes 'Linsanity Mid' by adidas: Photo Unveiled; 'Linsanity Collection' Price & Release Date Before Holiday?

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While Jeremy Lin's career is characteristically in limbo -- one side saying the Los Angeles Lakers need him as another doubts if he can extend to over one year in the team -- the adidas brand still managed to release photos of "Linsanity Mid" Tuesday, the Travelers Today reported.

"The partnership between adidas and Los Angeles Lakers point guard Jeremy Lin is beginning to gain steam as the year comes to a close," Sneaker News said. "Up until this point, Lin was a guest star for themed inline releases like the adidas Crazy 8 'Jeremy Lin.' Now the Harvard grad is the proud owner of his very own shoe, the 'Linsanity Mid.'"

Crazy 8 also featured the likes of Damian Lillard of the Portland Trail Blazers and John Wall of Washington Wizards, Travelers Today recalled. Lin was previously an endorser for rival brand Nike, who also wisely milked the "Linsanity" phenomenon that engrossed the NBA on Lin's rookie year to market its products.

The Linsanity edition, expected to be out on shelves with the launch of the upcoming Jeremy Lin x adidas "Linsanity Collection," has two versions with three colorways each, said Jobs N Hire, per Sneaker News.

Calling it a signature model, Sneaker News said it played an important role in the collection named under Lin. The offering has "bold coloring paired with the latest in Three Stripes technology," it said, also mentioning the technology behind the improved stability, comfort and breathability -- adiPrene and strategically placed holes.

On the Sneaker News' comments section, however, a sneaker enthusiast has already said: "Cheap a$$ looking shoes. Nice job adi," even as three voters already rated the collection a 4.50.

Jobs N Hire said adidas has yet to issue its price points for the shoes or the release dates, but it expects the collection to be a best-seller for the Holiday season, especially among Asians whose allegiance to the Lakers has not waned even as they are at the bottom of the NBA food chain.

One comment on Jobs N Hire quipped: "1.5 billion pairs of feet in China, Hong Kong, Taiwan. Linsane places," agreeing to the observation.

Lin, although not drawing himself anywhere near the Linsanity he was known for in the New York Knicks, might really have a market in Los Angeles, whose population has a big chunk of Asian-blooded citizens, Jobs N Hire noted.

Echoing the comment, Travelers Today said: "[Lin] has become one of the most marketable players in the NBA, thanks to his growing fan base in Asia and in the United States."

"The Lakers, who brought Lin in a trade with the Houston Rockets last summer, are ... believed [to be] cashing in on the player's charisma in a market that has roughly 2.5 million Asian-American Television market," the report added.

 

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