Updated 06:26 PM EDT, Fri, Apr 19, 2024

PS4 News: Sony Prepared for Holiday Shopping Demand for Games, Console After Release Date

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There may be concerns of a holiday shopping supply shortage of Sony's PlayStation 4 after the console's landmark early sales and impending launches in other regions, but Sony Computer Entertainment CEO Andrew House says shoppers have nothing to worry about. 

Speaking to Game Informer, House revealed that Sony's strategy is to have successful launches in many different territories, while at the same time avoiding stocking issues. The CEO also provided the amount of consoles Sony expects to sell before the end of the financial year.

"You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East," House told Game Informer.

"We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they've been loyal to brand for so long. On the other hand, we're not engendering frustration by having a shortage of supply...I think through the holiday season that we'll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year [March 31, 2014]."

While gamers in the United States can look forward to potentially getting a PlayStation 4 for the holidays, one country is out of luck until 2014: Japan. House cited the fact that the company is just launching Vita TV in Japan during the initial PlayStation 4 launch window and other factors for why the country will have to wait before receiving the PlayStation 4:

"We paid careful attention to when we had enough confidence that we would have developed from the ground up experiences that the Japanese consumer would really respond to. That was the primary decision in pushing back the launch in Japan to a slightly later time period...The opportunity for Vita TV in Japan is that you have to-date not seen quite the uptake in video streaming services that you've seen in many of the other countries. With a really good understanding of the Japanese entertainment consumer, we had the opportunity for a first-mover advantage."

Look out for more news about the PlayStation 4 right here as the console continues to arrive in new markets and competes with the upcoming Xbox One.

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